SELF-MADE COMMUNICATION MANAGER distills in 20 succinct chapters the most significant communication concepts, principles, strategies, methods, techniques, tools, procedures, research findings, lessons and experiences learned in the Philippines and some 17 countries in Asia and the Pacific.

the book systematically pieces together this valuable body of knowledge into a logical Communication Management paradigm designed to develop the present breed of information officers, communication executives and media practitioners into a new corps of Communication Managers who adhere to the concept of sustainable development

The first book that organizes, analyzes, compares and contrasts the most dominant communication concepts or strategies that influence the quality of life of the people in the Philippines and probably other developing countries in the Asian and African regions in the past 50 years.