Till they have faces: Women as consumers (Isis International book series)
Type
Book
Authors
ISBN 10
9679973220
ISBN 13
9789679973228
Category
Book
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Publication Year
1987
Publisher
Pages
142
Subject
Consumers ; Women as consumers
Description
Women are the biggest group of consumers, buying not only for themselves but also for their families. By recognising their importance--as the advertisers already have--women can exert greater influence in the market-place and more power over other pats of their lives. This book, from the Internation Organization of Consumers Unions and Isis International, looks at this central role of women as consumers. How do they fare as consumers of food, health services and technology? And in the less familiar areas of housing, hazardous products and credit facilities? Taking a fresh approach, the book highlights women's particular needs in all these and profiles the action they are already taking to claim their rights. - from Amzon
Number of Copies
1